SodaStream International, the Israeli home beverage machine maker that has a factory near the Negev Bedouin town of Rahat, has announced a joint effort to provide "immediate asylum to refugees from Syria , pending Israeli authorities' approval."
The company, which boosted it profile in the United States by hiring actress Scarlett Johansson as its pitchwoman, has been the longtime target of anti-Israeli boycott, divestment and sanctions movement, BDS, over its factory in the West Bank settlement of Mishor Adumim.
"As the son of a Holocaust survivor, I refuse to stand by and observe this human tragedy unfold right across the border in Syria," the statement said, quoting company CEO Daniel Birnbaum.