Volunteerism: Enhancing Our Corporate Culture | TWC
3BL Media
2015-11-03
Views 19
By Jim Gordon, GVP, Corporate Brand & Reputation
I had such a great day at work recently that I wanted to share why.
In 2010, Time Warner Cable made a startling move in the cable industry by providing 12 hours of paid time off (PTO) to volunteer in the community. For a company that is 70&#x h;ourly employees, this was ground-breaking, and we remain the only cable operator that provides this benefit to employees AND their communities. Employees were interested in getting more involved in the communities where they live and work. So two years ago we dedicated people and resources to volunteerism – launched an online portal to publicize opportunities in a region, added a recognition program, aligned with our employee resource groups and created an easy way to interface with our payroll system. Employee engagement went up exponentially. By 2014, employees were donating 22,000 volunteer hours back to the community, but we knew we could do better. To allow more employees to utilize their PTO and volunteer on site or off campus we knew we had to get greater leadership buy-in. They say timing is everything. A few months ago we got an enthusiastic request from our Chairman & CEO Rob Marcus and COO Dinni Jain, asking us to create a “day of service” for the top 140 leaders at Time Warner Cable during a senior management meeting in Charlotte. Rob wanted us to design an experience that was hands on, would get people working side by side who normally don’t interact and that at the end of the day they would feel a sense of accomplishment. So we set about designing a transformational volunteer experience for leadership.
Read more: http://bit.ly/1SiMTUo
? 2015 | 3BL Media/Time Warner Cable | All Rights Reserved
I had such a great day at work recently that I wanted to share why.
In 2010, Time Warner Cable made a startling move in the cable industry by providing 12 hours of paid time off (PTO) to volunteer in the community. For a company that is 70&#x h;ourly employees, this was ground-breaking, and we remain the only cable operator that provides this benefit to employees AND their communities. Employees were interested in getting more involved in the communities where they live and work. So two years ago we dedicated people and resources to volunteerism – launched an online portal to publicize opportunities in a region, added a recognition program, aligned with our employee resource groups and created an easy way to interface with our payroll system. Employee engagement went up exponentially. By 2014, employees were donating 22,000 volunteer hours back to the community, but we knew we could do better. To allow more employees to utilize their PTO and volunteer on site or off campus we knew we had to get greater leadership buy-in. They say timing is everything. A few months ago we got an enthusiastic request from our Chairman & CEO Rob Marcus and COO Dinni Jain, asking us to create a “day of service” for the top 140 leaders at Time Warner Cable during a senior management meeting in Charlotte. Rob wanted us to design an experience that was hands on, would get people working side by side who normally don’t interact and that at the end of the day they would feel a sense of accomplishment. So we set about designing a transformational volunteer experience for leadership.
Read more: http://bit.ly/1SiMTUo
? 2015 | 3BL Media/Time Warner Cable | All Rights Reserved
Report form
RELATED VIDEOS
