PPC vs SEO - Which is Best?

Contact us by calling DC Social Media Services now at (202) 568-8555 to get a complimentary Google AdWords advertising campaign consultation.  We're specialists at generating more leads and income via Google Paid marketing campaign setup and management.

We have seen argument for many years about the good and bad points of  Pay per click marketing (PPC) compared to Search engine optimisation (SEO) - with a lot of people holding strong opinions for and against both.  This is a massive subject - way too much to cover completely in this post, but I’ll provde and outline of the most importnat points and present my viewpoint on the topic.

Some Paid advertising positive factors
 




 
   
Fast results - can commonly start to see results within just hours (or perhaps minutes) of initiating a marketing campaign




 
  
Pay only each time a user clicks




 
  
Reasonably easy to target the Keywords and phrases you would like




 
  
Don’t necessarily need to change your site




 
  
Good Tracking capabilities (so that it is an easy task to monitor, measure, change and improve)




 
  
You get to define where users go (you define the landing page)




 
  
Can easily focus on specific locations/localities for your ad to be displayed




 
  
Obtain first page visibility easily (but not always at low cost)




 
  



PPC can be a very effective way to publicise a website (in particular a new website). However as soon as you stop spending, your ads stop being displayed, and your traffic stops - there may be few long term benefits.  PPC is reasonably quick and easy to setup - but remember it's also simple for your competition - if they have got bigger budgets, they might win the race.

As long as you recognize how much a click is worth, and are certain that the ret