What is a Long-tail Keyword?
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Many websites are usually thrown up in haste by their owners, without much consideration given to correctly optimizing their content.
They do some quick research into what keywords they should target based upon the product they wish to sell or niche they want to write about.
These key phrases get millions of searches each month and to a novice, light up dollar signs in their eyes.
The problem with this, is, that the keyword phrases they have decided upon are not really buyer keywords but more generic and not that great for optimization of their content.
Also they would be competing against big corporations who have been around for decades and have a great big advertising budget.
You might think that the more searches conducted for a keyword phrase will drive more traffic to your website or blog.
This cannot be further from the TRUTH.....!
So! What is a Long-tail Keyword?
Unlike conventional key words, long-tail key word expressions are usually 3 words or more and usually no more than 5 e.g.(Baby wrap carrier Australia, types of tea without caffeine, caffeine free tea types).
They are a direct connection to a keyword phrase that an individual would type into a search engine which will aid in narrowing down their search.
Long tail keywords have a lot less competition as people rule them out due to not enough individuals doing a search for that particular set of words.
They are a lot simpler to target and constantly produce more buyer friendly web website traffic.
Long tail keywords SEO
Targeting Long Tail phrases is a must for seo purposes and also to help you get your business or blog indexed faster, as a result of fewer competitors and it's more than likely you get seen by the right audience i.e. customers who are ready to buy from you.
You should also use this strategy for your sites content, your videos, as well as off page strategies.
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