While it's no surprise that the presence of virtual reality is weaving its way into many sectors of tech, we're still left waiting to find out how it'll unfold when it comes to Apple.
Faceshift's tech integrated with cameras capable of capturing and deciphering depth in a space, then used the visual information picked up by the camera to influence the appearances, actions and facial expressions of digital objects like avatars and animated characters.
Faceshift's most recognizable and noteworthy work is obviously with Star Wars, but its tech has a number of applications that go beyond visual effects in film.
Though avatars are frequently used in gaming, the recent uptick in interest in virtual reality and augmented reality applications has seen many content companies from game studios to film studios rethinking the way in which we see ourselves represented digitally.