http://www.drvadimsurikov.com For many, losing weight is one of the biggest challenges they'll ever face. For many of us, we begin a diet only to have it fail and to lose our faith in our ability to ever lose the weight. Why does this keep happening? Quite simply, food cravings! If you're one of the many individuals who has dieted unsuccessfully for years, it's likely that cravings are the culprit.  

Cravings are a common plight, especially among those who tend to be emotional eaters. Dr. Surikov, a noted weight loss doctor [wight loss doctor], understands more than most just how many people struggle each day with emotional eating. Consider this for a second. When you have a fight with a loved one, what is your response? Breaking into an enormous bag of potato chips. When work is particularly stressful, odds are you're looking for something sweet to ease your anxiety. Ignoring these instincts can be difficult, if not impossible to accomplish. Chances are, you don't even think about it anymore. That's what makes fighting and overcoming these instincts so crucial to your long-term weight loss success.  

At his weight loss clinic, Dr. Surikov has seen the same patterns over and over again with clients. At the start of a weight loss program, it's easy to be excited, determined, and motivated. They have the goal in sight and they're eager to reach it. They throw out all of the unhealthy foods in their pantry and they focus on eating healthier and getting out and exercising regularly. The pounds begin to disappear, and they feel a sense of accomplishment that encourages them to continue. The excitement often serves to distract them from seeing those very same weaknesses come creeping back. The vast majority of the time, the cravings win. While it might not happen all at once, many of these previously determined individuals start to let those cravings take over once again.  

While cravings can claim any dieter, Dr. Surikov has found emotional eate