Michael Mamas discusses the fundamental principle of personification.

There is one God. Each of the Gods is the personification of a different aspect of God. The Gods are the laws of nature, the mechanisms of existence. Generally, your relationship with the Gods starts with viewing God as if outside of yourself. You revere God as distant… as something beyond you. However, your relationship with God culminates in becoming one with God… in finding the Gods within you.

Read the companion Michael Mamas blog article:
http://www.michaelmamas.net/fundamental-principle-5-personification-of/