The Multi-Million Dollar Princess Toy War

Bloomberg Luxury 2015-12-18

Views 0

Dec. 16 -- The Disney Princesses and Frozen figures are changing teams. In one of the greatest coups in the toy-making industry, Hasbro grabbed the Disney Princess doll license from its rival, Mattel, the maker of Barbie. It was only after Disney executives decided that Mattel was neglecting Ariel, Belle, Pocahontas and their other female heroines that the switch happened. The new Hasbro dolls will be available on shelves starting January 1, 2016. (Video by Ali Withers)

Share This Video


Download

  
Report form