Interview with Julien Leblond, Marketing Director of Brioche Dorée

Managing customer flows is vital for the fast food industry. Coping with a high number of customers at a breakneck pace requires preparation.
Discover how Brioche Dorée manages customer queues during peak times.

Using digital technology, Brioche Dorée reduced waiting times in its restaurants. Optimizing customers’ time is essential, given how busy and pressed for time they can be around midday.
Serving customers quickly is key to increasing loyalty.

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