Sports and gaming; health and wellness; and creativity will be three focus areas for Intel this year.
Speaking at the 2016 Intel Consumer Electronics Show keynote in Las Vegas, CEO Brian Krzanich announced over the next few months the brand will help deliver new technology in those areas to enhance the consumer experience.
"It's the technology that will enable the new experience that's the products that will be successful in the future," he said.
He went on to say that enhanced consumer experiences are already being enabled by the rise of the Internet of Things where the world is becoming smarter and more connected; an era where technologies have human-like senses and computers are becoming ultra-personal.