BRISBANE, AUSTRALIA — A Brisbane man is being investigated by Royal Society for the Prevention of Cruelty to Animals in Queensland after posting a video online of himself chewing a live rat’s head off.

In the video, Mad Matt, whose real name is Matt Maloney, storms into a room, gets hit by a fluorescent light bulb, bites the rat's head off and washes it down with three shots of vodka, is punched in the face, has a chair broken on his back and then challenges viewers to "beat that."

Comments on the video varied from calling Maloney a “stupid fucking idiot" to “legendary.”

Maloney said he was proud of the act. He claimed the rat was always going to die anyway and said he fed the rest of it to his pet snake, so nothing was wasted. Maloney has refused to apologize for the video and said nothing will make him regret what he did, noting that “a man’s gotta eat!”

“We are aware of it, we are looking into it and we will get this person,” RSPCA Queensland media and communications manager Michael Beatty said.

The video has been viewed almost 200,000 times.