DFPCL launched a new variant of their Mahadhan fertilizers and they wanted to communicate its advantages to the farmers. Though the product was a premium, most of the dealerships didn’t have the product upfront and didn’t stress much on selling the new brand as nobody knew about it. So, our challenge was to make the farmers aware about the new brand and its advantages. Every year over 100 farmers in India lose their cattle and crops due to accidents at night. Such losses inevitably lead to social and economic problems. We came up with a simple and ‘Smart’ idea. We lit up the bullock carts with low-cost LED lights. This made the carts visible at night and reduced the risk of accidents.

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Website: http://www.dfpcl.com