In this edition of Brand Equity, first up we have a candid chat with Venkatesh Kini, President, Coca-Cola India on Coke's new positioning. Followed by a look at how Bagpiper Soda is upping its engagement game by stepping into film production. And last but not the least, on CUSS-tomer Chronicles - Brand Equity's attempt at breaking the seal on the 'automated' response. Tune in to watch the full episode.