Deutsche Bank analysts have downgraded Chipotle to sell status, citing, in part, ‘menu fatigue’ which they believe was having an effect on sales figures even before the recent food-borne illness outbreak.

Chipotle is confronting another major obstacle that is unrelated to its recent E. coli outbreak reports Business Insider.

Deutsche Bank recently downgraded the chain’s publicly traded shares to sell status; an analyst explains that the shift is “due in part to menu fatigue – related to a lack of new introductions and from rising pricing.”

The restaurant is well-known for its simple menu which consists of a few different meats and toppings arranged in different forms like burritos, tacos, or salads. 

And while it has been applauded in the past for this streamlined syst