Visit at - http://www.canadatvmedia.com/contact.html Media planning, buying and analysis are critical in modern television advertising in Canada. Not only is planning impetrative but also buying and representation. An effective process results to the ads reaching the target audience and having a positive impact. TV Media Strategy Planning is one of the critical roles of these agencies. These agencies identify the right content, method, time and space to effectively reach the target audience. Airing the content on the right TV program is imperative to ensure great impacts. Most Canadians watch specialty TV shows such as current affairs, sports, hit American series, children programs and entertainment channels. Others watch convectional Canadian shows such as broadcasts and popular programs. Media buying agency are now shifting to customize Ads that reach the target audience of a given specialty program. These agencies not only advertise but also integrate digital means to measure the impacts and response from viewers.