To learn more, visit: www.video4leads.com You have a website-great! Now that you're headed in the right direction, it's time to drum up some business for your online storefront. Both art and science are involved when it comes to driving traffic to your website, so here's a look at some technology tools and tips to help you do it successfully.
1 Are local customers important to you? As more customers turn to the web to find local merchants, many businesses are discovering the advantages of having a website. A professional-looking, up-to-date website gives you an immediate leg up with net-savvy consumers. Next, you need to make sure potential clients can find your site easily when they search for local businesses. Listing your business in your local online Yellow Pages is the best place to start. Targeted banner ads or advertisements on websites of local interest--such as your local newspaper's website-can also be affordable ways to reach customers.
2 Opt-in e-mail lists (e-mail lists that your customers have chosen to be on) are a powerful way to stay in touch with your customers and drive repeat traffic to your website. You can send those on your e-mail lists special offers, coupons and product announcements that may attract them to your website. Computer programs are available that can help you easily design and format your e-mails; however, simply inserting your business Logo into an e-mail can give it a clean, professional image. While you should send out e-mails featuring new content on a regular basis, make sure not to inundate the customers on your list, and avoid spamming at all costs. Finally, always give recipients an easy way to opt out of your e-mail list. Used correctly, e-mail marketing can turn one-time customers into lifetime customers.
3 Look beyond the internet when promoting your website--bridging the gap between