Meerkat is switching from live video streaming to video social network after facing intense competition from the likes of Facebook and Twitter.
Ben Rubin, the CEO of Meerkat, confirmed the turn of events in a company blog.
Rubin says that Meerkat users are not just livestreaming in the numbers the company initially expected.
Moreover, people who are livestreaming are choosing other networks such as Facebook Live and Periscope.
Meerkat has raised about $12 million of funds from investors; however, 75 percent of the entire money is still available in the company.
Rubin did not disclose the app's future plans but he hinted that the company will focus on interactions between smaller groups such as people who know each other.