Hanz de Fuko presents "Jekyll & Hyde". A visceral, exaggerated representation of becoming one's "change". The direction of this video was to be an interrogation of the subject at hand (Joel) where each product gives him a new and different personality compared to his normal self. I had a lot of fun doing this video and so did Joel, so hopefully you enjoy it. Keep in mind, he has multiple personalities based on the hair product used (and hair style achieved) e.g. dapper Englishman look with the pomade, beachy surf hair with the quick sand etc etc. Enjoy!
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