Jimmy Shergill urges film industry to promote children films

ANI News 2016-04-29

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New Delhi, Apr 29 (ANI): Kids watch films made for adults. This is the sad fact in India. Barely any films are made with children as primary target audience. Jimmy Shergill, who was recently promoting a children's film, titled ‘Shortcut Safari’, believes that if film-makers are creative and adventurous there is a market for kiddie films. ‘Shortcut Safari’ is an adventure based film about a group of children who get trapped in a dense forest during their school outing. The film premiered at The National Children’s Film Festival in 2014, but has hardly made ripples beyond film festivals.

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