Video piracy has been the biggest threat for Tamil cinema. Both physical DVD'S and Online pirated prints are readily available even
on the first day of any Tamil film, which is indeed affecting the business of films. Thanks to Qube technology, these days one can find the source of piracy through unique invisible code. If someone records a film through their camera, they will not be seeing any code as it has been encoded by Qube but once the print is out, the
unique code can be decoded and eventually, one can find the theater where the movie was recorded.