The BMW 3 Series created a segment and has been dominant in that segment ever since. It always seemed as if it would never lose. Car makers around the world were taking shots at it, most notably being Mercedes-Benz and Audi. With the 3 Series continued beating of Benz and Audi, other companies decided to start taking shots. Infiniti, Lexus, Cadillac and Jaguar have all taken their shot at dethroning the king with mostly little success. You can argue that the Cadillac ATS is the better car, and it might be a tad sharper, but as an all-rounder, the ATS simply can’t match the breadth of the 3 Series’ ability. However, it seems as if Jaguar, the angry British cat, might have been able to beat BMW at its own game.

Motor Trend posted a video to their regular Head2Head Series, in which they pit two similar cars against each other, of the BMW 335i M Sport taking on the all-new Jaguar XE S. Spoiler Alert: They liked the Jag better. I’m getting this out of the way now because I’m not here to argue their conclusion. In fact, I’m here to beg the question, might BMW actually be beat?