A service is offering busy men and women the opportunity to pay for a CUDDLE session with a professional cuddler. The non-sexual practice is taking off in New York City with lonely, career driven people finding less and less time for relationships. Amazingly the service is also popular with married women who have husbands that are too busy to provide the affection they need. Saskia Fredericks, 41, has been using the service for just over a year because she only gets to see her husband for a few days a month. The aspiring actress and masseuse spends most of her time in the city while her husband Arthur, 45, lives in Connecticut working as a police officer and serving in The National Guard. She finds the lack of human contact difficult to deal with and her husband is fully supportive of her employing a cuddler twice a month.

Videographer / director: Ruaridh Connellan
Producer: Dan Howlett / Ellie Winstanley
Editor: Sonia Estal