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Jump In #12: Roger Beaumont, Marketing and Comms, TV3

audaciousgloop 2008-02-15

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(Find out more at http://www.ijump.co.nz/)

This week, TV3's marketing director talks with Marie about social and traditional media. We cover:

* is social media a passing phenomenon?
* will anything ever replace the no-brainer entertainment that is free-to-air TV?

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