Customer centered custom mail that focuses on consumers’ needs or what they are interested in has the largest percentage of response rates.



Let's review the numbers according to DMNews.com

4.4% ➜Response rate for targeted directed mail, compared to email’s rate of 0.12%

➜79% Consumers who act on direct mail immediately, versus 45% who do the same with email

➜ 35% Direct mail’s success rate for new customer acquisition

➜ 40% Consumers who say they tried a new business after receiving direct mail

➜ 70% Consumers who renewed relationships with businesses they had previously ceased using after receiving direct mail 74%

➜ 74% B2B marketers who rate direct mail as very effective

Savvy marketers are acknowledging the power of personalization and it's ability to enhance the customer experience and drive revenue. According to the “Real-Time Marketing Insights Study” by marketing technology provider Neolane and the Direct Marketing Association, 77% of respondents found real-time personal touch points to be highly important. Among today’s channels, marketers said that delivering dynamic, personalized content in email (80%), on the Web (69%), on mobile devices (53%), at the call center (49%), at the point of sale (49%), and via social channels (45%) are all highly important. Delivering personalized communications doesn’t stop there. Direct mail personalization may not be real time, but it’s just as important—in part because digital and contact center person