Pakistan for Tourists Discovering the undiscovered with Imran Khan in Kumrat Khyber Pakhtunkhwa Pakistan
The Tourism industry in Pakistan has gone through period's of robust growth and bust, from its heyday during the 1970s when the country received unprecedented amounts of foreign tourists, thanks to the Hippie trail. The main destinations of choice for these tourists were the Khyber Pass, Peshawar, Karachi, Lahore, Swat and Rawalpindi. The tourism industry has declined since the start of War on Terror in 2001.
Pakistan is full of tourism friendly and the most attractive place for tourists in the world. Some of these places includes Karachi Lahore Islamabad Swat district Gilgit Murree Abbottabad Skardu Chitral Naran Kaghan Valley Gwadar Gadani Ormara Pasni Peshawar Muzaffarabad Nathia Gali Rawalpindi Taxila Hyderabad Quetta Kalam Swat Deosai National Park Multan Nankana Sahib Bhurban Sukkur Rahim Yar Khan Jhelum Faisalabad Sialkot Harappa Mansehra Kallar Kahar Bahwalpur Karimabad Balakot Mingora Ziarat Khanpur Khyber Pakhtunkhwa Hingol National Park Chilas Gulmit Khaplu Kharian Changa Manga Kumrat Malam Jabba
In October 2006, just one year after the 2005 Kashmir earthquake, The Guardian released what it described as "The top five tourist sites in Pakistan" in order to help the country's tourism industry. The five sites included Taxila, Lahore, The Karakoram Highway, Karimabad and Lake Saiful Muluk. To promote Pakistan's unique and various cultural heritage, the Pakistan launched the "Visit Pakistan" marketing campaign in 2007. This campaign involved various events throughout the year including fairs and religious festivals, regional sporting events, various arts and craft shows, folk festivals and several openings of historical museums. In 2009, The World Economic Forum's Travel & Tourism Competitiveness Report ranked Pakistan as one of the top 25% tourist destinations for its World Heritage sites. Ranging from mangroves in the South, to the 5,000-year-old cities of the Indus Valley Civilization which included Mohenjo-daro and Harappa.

Pakistan's tourism industry attracted an estimated of 1.1 million foreign tourists annually in 2011 and 2012 contributing $351 million and $369 million respectively. Before declining to 565,212 in 2013 which contributed only $298 million, in 2014, Pakistan received 480,000 foreign tourists contributing $285 million. By comparison, Pakistan's domestic tourism industry is estimated at 50 million domestic tourists who travel within the country on short trips usually travelling between May to August. The largest tourism inflow in 2010 was from United Kingdom, followed by United States, India and China. In 2010 Lonely Planet termed Pakistan as being "tourism's ‘next big thing’ for more years than we care to remember. [But] world media headlines [always] send things off the rails"