google adwords keyword planner tutorial
https://www.youtube.com/watch?v=InY9G...
http://www.googleadwordscampaign.com/...
Google Keyword Planner: The Keyword Planner, Google’s own keyword research tool is invaluable, as it provides solid data on the popularity of keywords from Google itself. The tool also provides keyword suggestions, lets you organise keywords into ad groups, and forecast visibility based on varying bids. Google Trends is an alternative with a higher-level view of the data.
On-site search: Search data from your own website such as the Google Analytics Search queries report can provide plenty of insights to help you start your keyword research process. The terms your browsers use to find products and services using your on-site search box will very likely be reflected in the terms they use to search on Google.
Search terms reports: The Search terms report from AdWords provides a list of search queries that triggered your ads within a specified time frame. This is useful if you’re looking to optimise your existing keyword lists further, or discover new keyword opportunities.
For example, search terms data may bring to light a new synonym for your products you hadn’t previously considered. Using this synonym as a starting point, you could use Keyword Planner to discover further keywords, and create a new Ad Group to categorise them.

http://www.googleadwordscampaign.com/2016/07/google-adwords-keyword-planner-tutorial.html

https://docs.google.com/document/d/1e8yLMp1gLXW7f-3IBNsaZLqnSGLJWs4ITxcvNid1ffw/pub?pageId=114877575882774713821
http://www.googleadwordscampaign.com/