According to an Esources review the portal provides inclusive information of buyers and sellers that’s complete in all respects so that it can have the potential to impact the direction and strategy of your business.
Yet, there are notable differences in B2B and B2C marketing.
This concerns the buying process of goods and services.
In B2C, decisions are made quicker at least for everyday consumer items.
On the other hand, in B2B markets, the potential risk is higher so it takes much longer to take decisions. Therefore, the nature and form of interaction between companies is vital.