TALKING EDGE: Big Bad Wolf Reads its Audience
The Edge TV
2017-01-18
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The Big Bad Wolf book sale has become an institution in Malaysia, but is this event destined for bigger things? We sit down with Bookxcess Sdn Bhd and BBW co-founder Andrew Tan about changing consumer tastes, his ambitious RM1 billion target and why it’s sometimes okay to not make money.
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