It has become a fashion now a days in India. If you don't have a tattoo than you are not a cool guy, Having a tattoo is sign of coolness and toughness. Look at MTV Vj Bani who is in BIGG BOSS show right now is the toughest girl in the show and have enormously beautiful hindi and english tattoos all over her body.

Many youths are inspired by her and now want to have a hindi tattoo. Having a Hindi tattoo is a sign of loving the culture.
Source:-http://bestofshayari.blogspot.com/2017/01/16-unique-hindi-tattoos-thatll-make-you.html