Big Food Companies Invest in Small Startups to Meet Consumer Demand - The Minute | 3BL Media

3BL Media 2017-02-22

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The change in consumer tastes toward food that is fresher, more natural, and healthier is causing big food companies to place bets on small food companies to help change their traditional product lines. Kellogg’s and General Mills are among the companies that have launched venture capital funds to invest in startups that are contributing new products, recipe ideas, and marketing innovations to their ranges. Campbell Soup and Tyson Foods have dedicated $125 million and $150 million, respectively, to their in-house venture funds, according to the Wall Street Journal. Read more: http://bit.ly/2lsJ0mh

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