Retail Instincts Propel Investor to Venture Capitalism’s Top Tier -
By KATIE BENNER and MICHAEL J. de la MERCEDMARCH 26, 2017
SAN FRANCISCO — Kirsten Green had only dabbled in investing in start-ups before she began a venture capital fund in 2012.
The place of Ms. Green, who did not rank in the top 20 last year, on the list demonstrates
that the real measure of success in venture capital is how much a start-up is worth when it sells or goes public.
Thinking about “the acquirers, the state of the public markets, how a business is being valued — that’s an essential way to understand
the overall ecosystem” of start-ups, said Ms. Green, whose little-known venture firm, Forerunner Ventures, is based in San Francisco.
12 among the top 50 venture capitalists in the world, according to data compiled by CB Insights, a research firm that tracks venture capital.