Admiral Cigarette 1897 - World's 1st Commercial on Film - William Heise

Smells Like Popcorn 2017-04-01

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Admiral Cigarette (1897) - World's 1st Commercial on Film

https://youtu.be/qoKKoVj9Y8s

http://www.imdb.com/title/tt0217234/combined
A commercial. Four men sit in animated conversation in front of a billboard for Admiral Cigarettes. The billboard fills the entire background. Beside them is a large box, also marked Admiral. The men are a social cross section: one wears a feathered headdress, another a military outfit, a third striped pants like Uncle Sam, and the fourth (with pork-chop whiskers) is in a suit, vest, tie, and hat. Suddenly, the box pops open and a man emerges in Napoleonic admiralty garb: he hands out cigarettes, then tosses dozens of them on the ground as the men light up and unfurl a banner saying, "We all smoke." Smiling, everyone points to the billboard.

https://en.wikipedia.org/wiki/William_Heise
William Heise (1847–1910)[1] was an American film cinematographer and director, active in the 1890s and credited for more than 175 short silent films.

Heise is best known for "directing" The Kiss, an 1896 short film that depicted a kiss between May Irwin and John Rice. Direction, at this early stage in cinema, consisted mainly of pointing a stationary camera in one direction and capturing whatever action transpired within the frame. Along with W. K. L. Dickson, Heise was one of the most prolific filmmakers of the nascent days of cinema. He worked with Dickson on many of the early shorts, capturing numerous scenes of everyday life as well as different aspects of performance and sport. He served as cinematographer on 1894's Bucking Broncho and many others.

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