You know things are bad if Madonna’s calling you out.

So Kendall Jenner, you might just have to take this one on the chin.

That’s right folks, the Material Girl is taking a swipe at the reality star for her hotly panned Pepsi ad by posting a shot of herself in all red with a can of Coke… captioning it with a first place gold medal.

Can’t blame her. She’s just one of many who had a problem with Jenner’s bizarre commercial.

In fact, the day before she posted the commercial to her Instagram page and said: when you wake up and realize that shit just really doesn’t make sense.

Then she pointed out that Pepsi had to pull her commercial 30 years before because she was kissing a black saint.

So now we know why Madonna doesn’t seem to like the soda brand… but she did apparently get paid 5 million to do the spot all those years ago.

Not only has Pepsi pulled Kendall’s ad but they’ve also apologized to her for putting her in this position.