Smriti Irani recently posted a picture of herself in a handloom Saree and tweeted, "I support Indian weavers, here's my #IWearHandloom look - Handwoven Silk from Bihar. Share your look & tag 5 people." From then onwards, this campaign has become a hit with #IWearHandloom trending. From politicians to cricketers and fashionistas, everyone started participating.

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