Just few days back we heard the controversial news by the authorities of famous Sabrimala temple in Kerala that women will be allowed to enter the only after a machine to "check the purity of women" in invented. The campaign is initiated against this that calls on women "to hold placards/sanitary napkins/charts saying Happy To Bleed" and post the pictures on their profiles or the campaign page "to oppose the shame game played by patriarchal society since ages."