Fox Picks New Head of Ad Sales, Just as Selling Season Starts -
RisingWorld
2017-05-11
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Fox Picks New Head of Ad Sales, Just as Selling Season Starts -
By SAPNA MAHESHWARIMAY 10, 2017
Fox Networks Group, days before the start of the annual advertising selling season, named a new head of ad sales on Wednesday.
Mr. Marchese, 36, joined the group two years ago after its parent company, 21st Century Fox, acquired
TrueX, a digital ad technology firm of which he was a founder, in a deal valued at $200 million.
He will oversee advertising for properties including the Fox Television Group, Fox Sports
and FX, expanding his previous focus on the group’s “nontraditional” ad ventures and revenue sources, like Fox’s shows on Hulu and its own websites.
Joe Marchese, previously the group’s head of advanced advertising products, will fill a prominent industry role
that has been vacant since the longtime executive Toby Byrne left in September.
By SAPNA MAHESHWARIMAY 10, 2017
Fox Networks Group, days before the start of the annual advertising selling season, named a new head of ad sales on Wednesday.
Mr. Marchese, 36, joined the group two years ago after its parent company, 21st Century Fox, acquired
TrueX, a digital ad technology firm of which he was a founder, in a deal valued at $200 million.
He will oversee advertising for properties including the Fox Television Group, Fox Sports
and FX, expanding his previous focus on the group’s “nontraditional” ad ventures and revenue sources, like Fox’s shows on Hulu and its own websites.
Joe Marchese, previously the group’s head of advanced advertising products, will fill a prominent industry role
that has been vacant since the longtime executive Toby Byrne left in September.
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