Twin Peaks returned to the television Sunday night after a 26-year absence, and broke Showtime subscription records. "In the world that we live in now, offering original programming that attracts new subscribers is our primary business objective,” Showtime Networks president and CEO David Nevins said. “By that standard, the Twin Peaks premiere is the biggest single-night driver we’ve ever had.” The network first released episodes 1 and 2 for everyone, and later made the 3rd and 4th available to streaming subscribers only, which generated a lot of interest.