by Anthony Falco

France is freaking out its jaywalkers — to protect them.An ad agency created interactive billboards for France’s road safety organization. When people walked against the red light, they heard screeching tires. Pedestrians’ reactions were then captured on camera and projected onto the billboard. The board’s caption reads: “Don’t look death in the face. Respect the lights when you cross the road.” A study in France found that more than 40% cross against the light.

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