Believe it or not, but armpit hair is the latest trend among women on Instagram. Many have even begun dying their armpit hair, receiving plenty of praise and criticism in the process.
For some women, cultivating body hair is a way to protect the beauty and maintenance standards placed upon them by society. Indeed, even photographers like Ben Hopper have used armpit-haired models to communicate this message. Before 1915 and the advent of women's shaving marketing campaigns, even pinups often sported all of their body hair.