Pillsbury Chocolate Chip Cookie Dough Cookie Wrestlers Television Commercial 2000
Steven Rosero
2017-06-17
Views 8
Pillsbury Chocolate Chip Cookie Dough Cookie Wrestlers TV Television Commercial from 2000.
Pillsbury is a brand name used by Minneapolis-based General Mills and Orrville, Ohio-based J.M. Smucker Company. Historically, the Pillsbury Company, also based in Minneapolis, was a rival company to General Mills and was one of the world's largest producers of grain and other foodstuffs until it was bought out by General Mills in 2001. Antitrust law required General Mills to sell off some of the products. General Mills kept the rights to refrigerated and frozen Pillsbury products, while dry baking products and frosting are now sold by Smucker under license.
Leo Burnett created Pillsbury's Doughboy and Jolly Green Giant, which are two of the agency's top brand icons.[1]
Founding and early development
C.A. Pillsbury and Company was founded in 1872 by Charles Alfred Pillsbury and his uncle John S. Pillsbury. The company was second only to Washburn-Crosby to use steel rollers for processing grain in the United States. The finished product required transportation, so the Pillsburys assisted in funding railroad development in Minnesota.
In 1889, Pillsbury and its five mills on the banks of the Mississippi River were purchased by a British company. The company also tried to purchase and merge with the Washburn Crosby Company (a precursor of General Mills), but the principals at Washburn prevented the takeover.[2]
In 1923, the Pillsbury family reacquired Pillsbury-Washburn Flour Mills Company, Limited which subsequently was incorporated in 1935 as Pillsbury Flour Mills Company.[3]
1950s
In 1949, the company introduced a national baking competition, which would come to be known as the Pillsbury Bake-Off; it was nationally broadcast on CBS for many years.
Only seven products used the Pillsbury name in 1950, but the company began adding to its product line
Cookie dough refers to a blend of cookie ingredients which has been mixed into a malleable form which has not yet been hardened by heat. The dough is often then separated and the portions baked to individual cookies, or eaten as is.
Cookie dough can be homemade or bought pre-made in packs (frozen logs, buckets, etc.). Desserts containing cookie dough, such as ice cream, candy, and milkshakes are also frequently marketed. Pre-made cookie doughs are usually sold in a few different common flavors including Chocolate Chip, Oatmeal Raisin, Peanut Butter, Sugar, Snickerdoodle, and White Chocolate Macadamia. Sugar cookie dough often comes with various images on top of the cookie.
When being made at home, the recipe can consist of common ingredients, including flour, butter, white sugar, salt, vanilla extract, and eggs. Because the dough is not baked, no leavening agents, such as baking soda or baking powder are used. If cookie dough is intended to be used to bake cookies then baking soda or baking powder gets added to the dough. Chocolate chip cookie dough is a popular variation
Pillsbury is a brand name used by Minneapolis-based General Mills and Orrville, Ohio-based J.M. Smucker Company. Historically, the Pillsbury Company, also based in Minneapolis, was a rival company to General Mills and was one of the world's largest producers of grain and other foodstuffs until it was bought out by General Mills in 2001. Antitrust law required General Mills to sell off some of the products. General Mills kept the rights to refrigerated and frozen Pillsbury products, while dry baking products and frosting are now sold by Smucker under license.
Leo Burnett created Pillsbury's Doughboy and Jolly Green Giant, which are two of the agency's top brand icons.[1]
Founding and early development
C.A. Pillsbury and Company was founded in 1872 by Charles Alfred Pillsbury and his uncle John S. Pillsbury. The company was second only to Washburn-Crosby to use steel rollers for processing grain in the United States. The finished product required transportation, so the Pillsburys assisted in funding railroad development in Minnesota.
In 1889, Pillsbury and its five mills on the banks of the Mississippi River were purchased by a British company. The company also tried to purchase and merge with the Washburn Crosby Company (a precursor of General Mills), but the principals at Washburn prevented the takeover.[2]
In 1923, the Pillsbury family reacquired Pillsbury-Washburn Flour Mills Company, Limited which subsequently was incorporated in 1935 as Pillsbury Flour Mills Company.[3]
1950s
In 1949, the company introduced a national baking competition, which would come to be known as the Pillsbury Bake-Off; it was nationally broadcast on CBS for many years.
Only seven products used the Pillsbury name in 1950, but the company began adding to its product line
Cookie dough refers to a blend of cookie ingredients which has been mixed into a malleable form which has not yet been hardened by heat. The dough is often then separated and the portions baked to individual cookies, or eaten as is.
Cookie dough can be homemade or bought pre-made in packs (frozen logs, buckets, etc.). Desserts containing cookie dough, such as ice cream, candy, and milkshakes are also frequently marketed. Pre-made cookie doughs are usually sold in a few different common flavors including Chocolate Chip, Oatmeal Raisin, Peanut Butter, Sugar, Snickerdoodle, and White Chocolate Macadamia. Sugar cookie dough often comes with various images on top of the cookie.
When being made at home, the recipe can consist of common ingredients, including flour, butter, white sugar, salt, vanilla extract, and eggs. Because the dough is not baked, no leavening agents, such as baking soda or baking powder are used. If cookie dough is intended to be used to bake cookies then baking soda or baking powder gets added to the dough. Chocolate chip cookie dough is a popular variation
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