Video marketing is getting more and more important for any business wanting to increase its sales. A well-designed and fully optimized video can help a business grow fast and gain the upper hand among competitors.

Because of the multiple numbers of social media outlets and websites, it is getting harder for a local or a small business owner with a restricted budget to reach its audience. And when they do, the question is: “Are they getting attention?”

In the U.S., 9 out of 10 people with access to the internet are logging into YouTube each month. When viewers are on YouTube, they spend a lot of time there. They spend at least one hour on the platform consuming content. Actually, YouTube is the second most used search engine in the world behind Google. When consumers on YouTube are viewing your ad, 93% of them actually had viewability. This means their eyes are on your ad. People who actually see your ad are twice as likely to remember your brand and three times more likely to remember your ad.

To learn how to use a video for a digital marketing strategy, check out this educational broadcast. It was released during a Google breakfast that was hosted by 411 Locals. The video contains best advertising practices. Enjoy!

411 Locals is an Internet Advertising agency that is an official Google Allstars Partner: https://goo.gl/U2W3wN. We also hold an A+ rating with Better Business Bureau.