“Start” as in “beginning” and “up”, which provides a sense of height and rising – a start-up is a newly formed company that offers growth potential in the new technologies sector, from digital to biotech.

The “start-up” is a cool company founded by dynamic and likeable young entrepreneurs. Both its employees and its bosses are more likely to be seen wearing a t-shirt, jeans and sneakers than they are a suit. (A few days’ beard growth is an “added bonus”.) Its premises are open (the famous “open-plan office”) and brightly colored, and signs of friendliness and collaboration abound, from the foosball tables to the cafeteria serving fair trade and organic food.

Are these all clichés? Not quite.
Here’s all you need to know in 60 seconds!