Facebook Moves to Keep Ads From Running on Objectionable Videos
The rules, which will be enforced by a mix of automation and human review, restrict ads from content
that depicts, among other topics, real-world tragedies, “debatable social issues,” misappropriation of children’s show characters, violence, nudity, gore, drug use and derogatory language.
This year, YouTube had to address advertisers’ concerns after messages from major brands
like AT&T were discovered on videos that promoted terrorism and hate speech.
But the company’s vast ecosystem has come under scrutiny this year from major brands, which are increasingly
sensitive to the possibility of inadvertently showing up next to objectionable content.
The new policies, which closely mimic guidelines established by Google’s YouTube, come as advertisers demand
more accountability from the internet giants related to where and how their messages are delivered.
The companies are moving quickly to address such issues, particularly as they seek to attract a greater
portion of the money earmarked for television advertising to the video content on their sites.