Niche Targeting of the Right Customers Raises Conversion
FORA TV
2017-09-16
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Niche Targeting of the Right Customers Raises Conversion
Bounce Exchange - Sheraton Austin Hotel
Featuring Panelists:
Jay Hover, Director of Digital Operations @ Rakuten Marketing
Rob Schutz, Head of Growth @ BarkBox
Adam Schwartz, COO & Co-Founder @ Teepublic & BustedTees
You're acquiring customers - but are they the right ones? What if they're not? In this panel discussion, you'll get the skinny on how today's ecommerce sites are using insights into human decision-making and behavioral economics to convince higher-quality customers to buy, tell their friends and come back for more.
Lunch: 12:20 - 1:30 pm CDT
Bounce Exchange - Sheraton Austin Hotel
Featuring Panelists:
Jay Hover, Director of Digital Operations @ Rakuten Marketing
Rob Schutz, Head of Growth @ BarkBox
Adam Schwartz, COO & Co-Founder @ Teepublic & BustedTees
You're acquiring customers - but are they the right ones? What if they're not? In this panel discussion, you'll get the skinny on how today's ecommerce sites are using insights into human decision-making and behavioral economics to convince higher-quality customers to buy, tell their friends and come back for more.
Lunch: 12:20 - 1:30 pm CDT
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