New York Times Co. Reports Solid Digital Growth as Print Slides
“This was another strong quarter,” Mark Thompson, the chief executive of The Times, said during an earnings call, although he added
that the market for print advertising remained “challenging.”
Mr. Thompson praised the “sheer breadth” of journalism at The Times, comparing the company to a “multi-ocean Navy” because of its ability to break
and cover international and national news while also dedicating resources to investigations.
The company also added 105,000 net digital-only subscriptions for its news product, helping to push digital
subscription revenue to $86 million, a 46 percent increase compared with the same period a year ago.
Company continued its march toward a digital future in the third quarter of 2017, as strong growth in digital advertising
and new online subscriptions helped counteract a further collapse in print advertising.
The company said on Wednesday that digital advertising revenue in the quarter rose 11 percent, to $49 million.