Keurig's CEO has apologized to employees due to backlash that followed the brand's decision to pull its advertisements from Sean Hannity's Fox News show. In a memo to employees obtained by The Washington Post, CEO Bob Gamgort called Keurig's decision "highly unusual" and "outside of company protocols." He wrote, "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent.