CFOs can help lead the charge when it comes to growing your company because your business strategies are deeply woven in with your financial strategies, you need CFO support for any and all of your growth initiatives: from the planning stages through to execution.

When your CFO is deeply involved at a holistic strategic level—not just a superficial money management level—here’s what he can do:
1. Identify strengths and your competitive advantage.
2. Target weaknesses.
3. Understand market opportunity.
4. Create a portfolio of growth initiatives.
5. Think long-term.
6. Identify strategic partnerships.
7. Assess management effectiveness.
8. Maintain customer focus.

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