Facebook’s researchers have found that scrolling through your news feed is distracting and depressing, whereas interacting with people “brings us joy and strengthens our sense of community.” But according to LifeHacker, Facebook's recommendation is not that people use Facebook less, but rather, Facebook's newsfeed should be cheerier. Company-sponsored research also works this way. It’s not that sponsored science is always fake or dishonest; it can be, but it’s often not.