According to a new study by auditing firm of PricewaterhouseCooper, the number of Americans who are subscribed to Netflix now equals the number of Americans who subscribe to cable television. According to pwc.com, the study was based on a survey of 2,000 average consumers, ages 18 to 59, with annual incomes above $40,000. The study found that 73% of those surveyed subscribe to some form of Pay-TV service, which is down from 79% from late 2015.