2008 sees a landmark for the Beck's art programme, with the launch of Canvas. For this very special project, we needed a very special partner. The Royal College of Art is a particular kind of ideas factory unlike any other. As the world's only wholly postgraduate university institution of art and design, the college boasts a global reputation for artistic excellence and an unrivalled creative environment. College alumni and internationally admired artists Tracey Emin, Tim Noble and the Chapman Brothers all created Beck's labels during the 1990s. Then, as now, Beck's was striving to support those determined to express themselves creatively. A partnership with the College presents a great opportunity to achieve this goal.

Four young artists will be selected by a panel of judges from the Royal College of Art to showcase their art on the labels of over 27 million bottles to be distributed nationwide from August 2008. The first bottles to receive the new labels will be launched at an exclusive gallery exhibition to be held at the RCA.

In the endless state of motion that is contemporary visual art some elements remain constant, but never static. Beck's Canvas marks an evolution of our ongoing support for emerging artists and our vision to bring inspiring and challenging artwork to a broader public.